MIXED MARTIAL ARTS GROUP LTD

MMA.INC has launched the TrainAlta gear store to the public, expanding its commercial partnership with Zebra Athletics. This initiative creates a standalone merchandise revenue channel, separate from program revenue, and introduces flexible instalment payment options. The vendor-direct fulfillment model allows for an inventory-light operation, and the company anticipates meaningful additional revenue from its extensive user base. This store is intended to be the initial model for a broader e-commerce layer across the entire MMA.INC ecosystem.

MIXED MARTIAL ARTS GROUP LIMITED (MMA.INC) announced that its BJJLink Connect platform has surpassed 17,000 monthly active users. The platform also recorded approximately 4,800 peak daily active users and regularly sees over 4,000 daily active users on training days. This milestone validates MMA.INC's community platform strategy, integrating engagement directly into its revenue-generating academy platform and supporting future monetization initiatives.

Mixed Martial Arts Group Limited (MMA.INC) announced the successful deployment of BJJLink Connect, its dedicated community platform, which has achieved over 17,000 monthly active users and approximately 4,800 peak daily active users. This deployment validates the company's February 2025 community and commerce platform vision, integrating identity, engagement, and community directly into its revenue-generating academy platform. MMA.INC views the recurring daily engagement as a significant indicator of value creation and a critical foundation for its broader participation ecosystem, supporting future monetization and retention initiatives.

Mixed Martial Arts Group Limited reported a significant financial turnaround, achieving a positive net asset position of A$3.26M as of December 31, 2025, compared to net liabilities of A$(1.38)M at June 30, 2025. The company accelerated its training program rollout with over 50 launches and grew recurring SaaS and payments revenue, with BJJLink reaching an annualized run-rate of A$18M in transaction volume. Despite these operational advancements and reduced finance costs, the company recorded a total revenue of A$0.63M and a loss after income tax of A$(8.35)M for the six months, alongside a going concern warning.

Mixed Martial Arts Group Limited (MMA.INC) announced the relaunch of MixedMartialArts.com with original content built around UFC International Fight Week and Conor McGregor's highly anticipated return on July 11, 2026. The relaunch will feature an interview with McGregor's coach, John Kavanagh, conducted by UFC broadcaster Laura Sanko. The company aims to leverage the global attention on McGregor to drive new account registrations, audience growth, and deeper fan engagement across its broader combat sports ecosystem.

Mixed Martial Arts Group Limited (MMA.INC) announced the relaunch of MixedMartialArts.com, leveraging the global attention surrounding UFC International Fight Week and Conor McGregor's highly anticipated return on July 11. The relaunch will feature original content, including an interview with McGregor's coach John Kavanagh by UFC broadcaster Laura Sanko, aiming to drive new user registrations, deepen fan engagement, and grow its owned audience. This strategic move is central to MMA.INC's goal of converting global MMA fandom into active community participation and commerce within its broader combat sports ecosystem.

Mixed Martial Arts Group Limited (MMA) announced the termination of its previously established $20 million equity line of credit with American Ventures LLC. The company confirmed that no funds were ever drawn from this facility. Additionally, MMA stated that no funds have been drawn from a separate recently announced $5 million unsecured revolving loan facility from a family office. The termination aims to simplify the company's capital structure and eliminate uncertainty regarding the facility's use.

Mixed Martial Arts Group Limited (MMA.INC) announced the termination of its $20 million equity line of credit with American Ventures LLC, which was never utilized. The company stated this action simplifies its capital structure and removes uncertainty regarding the facility's availability or use. Additionally, MMA.INC confirmed that no funds have been drawn from a separate $5 million unsecured revolving loan facility from a family office.

Mixed Martial Arts Group Limited (MMA.INC) announced the beta launch of a new AI-powered member acquisition platform, expanding BJJLink beyond gym management software into digital growth infrastructure for martial arts academies. This platform is designed to help academy owners create, optimize, and manage professional digital storefronts for member acquisition and lead generation. The company believes this strategic expansion will support future revenue growth, strengthen customer retention, and create opportunities for additional digital services and commerce-driven monetization. BJJLink currently serves over 100,000 active students and is part of MMA.INC's ecosystem of over 530,000 user profiles across 22 countries.

Mixed Martial Arts Group Limited (MMA.INC) highlighted the significant global response to investor and strategic advisor Conor McGregor's return to UFC competition on July 11, 2026. Reports indicate surging ticket demand, with front-row resale prices exceeding $43,000. The company plans to commercially leverage this heightened global attention across its combat sports technology and participation ecosystem, benefiting from McGregor's role as an investor and strategic advisor, and co-founder John Kavanagh's long-standing relationship with McGregor.