Business UpdateJul 1, 2026, 09:06 AM
MMA.INC's BJJLink Connect Hits 17K MAU, Validates Strategy
AI Summary
Mixed Martial Arts Group Limited (MMA.INC) announced the successful deployment of BJJLink Connect, its dedicated community platform, which has achieved over 17,000 monthly active users and approximately 4,800 peak daily active users. This deployment validates the company's February 2025 community and commerce platform vision, integrating identity, engagement, and community directly into its revenue-generating academy platform. MMA.INC views the recurring daily engagement as a significant indicator of value creation and a critical foundation for its broader participation ecosystem, supporting future monetization and retention initiatives.
Key Highlights
- BJJLink Connect now has over 17,000 monthly active users.
- The platform recorded approximately 4,800 peak daily active users.
- Over 4,000 daily active users are regularly active on training days.
- Deployment validates MMA.INC's community platform strategy from February 2025.
- BJJLink Connect integrates identity, engagement, and community into the academy platform.
- The platform is a critical foundation for MMA.INC's broader ecosystem strategy.
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