ExpansionApr 16, 2026, 10:07 AM
Off The Hook YS Expands with Sportsman, Phenom Brands & Bellhart Marine
AI Summary
Off The Hook YS Inc. announced a major expansion by adding Sportsman Boats and Phenom Yachts to its offerings. This move is supported by the acquisition of Bellhart Marine, which will serve as a retail dealership hub in Wilmington, NC. The company will leverage Sloop Point Marina, a dry stack storage facility with 224 racks expanding to 450, to create an integrated sales, storage, and service ecosystem, aiming for a high-margin revenue flywheel.
Key Highlights
- Added Sportsman Boats and Phenom Yachts to its marine marketplace.
- Committed to acquire Bellhart Marine in Wilmington, NC.
- Leveraging Sloop Point Marina with 224 dry stack racks, expanding to 450.
- Offers one year complimentary storage for Sportsman boat purchases through July 31.
- Expects up to 100 new boat sales annually at scale.