New LaunchMay 11, 2026, 07:30 AM
OptimizeRx Launches Programmatic Connection for EHR Campaigns
AI Summary
OptimizeRx Corp. announced the launch of a new programmatic connection point between its proprietary EHR network and Demand-Side Platforms (DSPs). This innovation allows life sciences media buyers to activate scalable, point-of-care campaigns directly within their existing programmatic workflows, combining programmatic efficiency with precision targeting of healthcare providers in their clinical workflow. The launch also expands OptimizeRx's access to the programmatic market, which accounts for an estimated 90% of total U.S. digital display ad spend, and enables DSPs to differentiate their offerings and capture a larger share of the $19B+ pharma digital ad market.
Key Highlights
- OptimizeRx launched a new programmatic connection point between its EHR network and DSPs.
- The new connection enables media buyers to activate scalable, point-of-care campaigns within existing programmatic workflows.
- It expands OptimizeRx's access to the programmatic market, estimated at 90% of total U.S. digital display ad spend.
- Media buyers can now activate EHR campaigns faster and self-manage reach, frequency, and scale through DSPs.
- DSPs can integrate OptimizeRx's EHR publisher network to offer authenticated, bot-free inventory.
- The launch helps DSPs differentiate offerings and capture a larger share of the $19B+ pharma digital ad market.
- The solution combines programmatic efficiency with precision targeting of HCPs in their clinical workflow.
Price Impact
More from OPRX