DivestmentJul 31, 2026, 07:06 AM
PSQ Holdings to Sell EveryLife Brand for $5.5M Cash
AI Summary
PSQ Holdings, Inc. has entered into a definitive agreement to sell its direct-to-consumer diaper and baby products brand, EveryLife, to FreeHold Brands, LLC for gross proceeds of $5.5 million in cash. This divestment aligns with the company's strategy to exit direct-to-consumer commerce and concentrate on its core payments and financial infrastructure businesses. The transaction is expected to provide non-dilutive capital and is anticipated to close by September 30, 2026.
Key Highlights
- Agreed to sell EveryLife brand for $5.5 million in cash.
- The buyer is FreeHold Brands, LLC.
- Divestment of direct-to-consumer diaper and baby products brand.
- Aims to focus on core payments and financial infrastructure businesses.
- Transaction expected to close by September 30, 2026.
- EveryLife has been reported as discontinued operations since Q3 2025.
- The sale is expected to deliver non-dilutive cash to the balance sheet.
Price Impact
More from PSQH