PSQ Holdings, Inc.

PSQ Holdings, Inc. has completed the sale of its EveryLife direct-to-consumer diaper and baby products brand to FreeHold Brands, LLC for a total consideration of $5.5 million. The deal includes $1.0 million in cash and a $4.5 million seller note secured by the divested assets. This transaction signifies PSQ Holdings' full transition to a focused fintech business, with the proceeds intended to bolster its balance sheet and support growth initiatives in its core fintech operations.

PSQ Holdings reported a net loss of $12.1 million for the six months ended June 30, 2026, an improvement from $12.8 million in the prior year, while revenues significantly increased to $15.3 million from $6.5 million. The company also implemented a 1-for-15 reverse stock split effective July 13, 2026, and entered into a definitive agreement to sell its EveryLife assets for $5.5 million. These actions are part of a strategic shift to focus solely on FinTech operations, which has included a 50% staff reduction and other cost-saving initiatives, though the company continues to operate on a going concern basis with liquidity concerns.

PSQ Holdings, Inc. reported its second quarter 2026 financial results, showing significant revenue growth and improved operating metrics. Net revenue from continuing operations increased 108% to $7.1 million, and the GAAP operating loss improved by 8% to $4.8 million. The company also announced the divestment of its EveryLife brand for $5.5 million, a strategic move to focus on its core payments and financial infrastructure businesses.

PSQ Holdings, Inc. has entered into a definitive agreement to sell its direct-to-consumer diaper and baby products brand, EveryLife, to FreeHold Brands, LLC for gross proceeds of $5.5 million in cash. This divestment aligns with the company's strategy to exit direct-to-consumer commerce and concentrate on its core payments and financial infrastructure businesses. The transaction is expected to provide non-dilutive capital and is anticipated to close by September 30, 2026.

PSQ Holdings, Inc. has filed its Definitive Proxy Statement (DEF 14A) announcing its 2026 Annual Meeting of Stockholders, scheduled for July 9, 2026, to be held virtually. Key proposals include the election of three Class III directors, ratification of UHY LLP as the independent registered public accounting firm, approval of an amendment to effect a reverse stock split of Class A common stock at a ratio between 1-for-5 and 1-for-15, and approval of the Amended and Restated 2023 Stock Incentive Plan. The record date for determining eligible stockholders is June 8, 2026.

PSQ Holdings, Inc. announced that Michael Hebert resigned from his position as Senior Vice President of People, effective May 31, 2026. In connection with his departure, the company and Mr. Hebert entered into a Severance Agreement and General Release. Under the agreement, Mr. Hebert will receive $137,500 in severance payments and subsidized COBRA health insurance. The company stated that his resignation was not a result of any disagreement.

PSQ Holdings reported a significant increase in Q1 2026 revenue to $8.16 million, up 167.5% year-over-year, but its net loss widened to $6.45 million from $4.45 million in Q1 2025. The company is undergoing a strategic shift, focusing solely on its Financial Technology segment after discontinuing its Marketplace and Brands segments. Management implemented cost-reduction initiatives, including a 41% staff reduction, expected to yield $8.0 million in annualized cash savings, while also addressing liquidity concerns.

PSQ Holdings, Inc. reported strong financial and operating results for the first quarter of 2026, with net revenue from continuing operations surging 167% to $8.2 million. The company significantly improved operational efficiency, reducing operating expenses by 18% and improving operating loss by 34% to $6.1 million. Payments GMV reached a record $186 million, and revenue per headcount improved 287%. The company also announced the appointment of Michael Pena as CFO and Krista Wenzel as CAO, effective May 1, 2026, and continues to pursue the sale of its Brands segment.

PSQ Holdings, Inc. announced the departure of its Chief Financial Officer, James Rinn, effective April 30, 2026, as previously disclosed. In connection with his resignation, Mr. Rinn and the Company entered into a Severance Agreement and General Release. Under the agreement, 83,333 restricted stock units (RSUs) were accelerated and vested, while 166,667 unvested RSUs were forfeited. Mr. Rinn also agreed to continue abiding by non-competition and non-solicitation covenants for one year post-separation.

PSQ Holdings, Inc. filed an amendment to its 2025 Annual Report on Form 10-K to include previously omitted Part III information. The filing disclosed significant management changes, including the resignation of James Rinn as CFO and Treasurer, effective April 30, 2026, with Michael Pena appointed as the new CFO and Krista Wenzel as Chief Accounting Officer, effective May 1, 2026. Additionally, former President and CEO Michael Seifert resigned on January 27, 2026, forfeiting 1,000,000 Class C common shares and all unvested RSUs.