Business UpdateApr 29, 2026, 09:02 AM
ROOT Launches 24-Hour Agent Appointment Program for Faster Onboarding
AI Summary
Root, Inc. (ROOT) announced the launch of its 24-hour agent appointment program, enabling independent insurance agents to complete onboarding and begin selling policies in as little as one day. This fully digital experience significantly compresses the traditional weeks-long onboarding process, providing agents faster access to revenue opportunities. Since its launch in 2025, the program has led to the appointment of over 7,500 agents, with approximately 2,400 added in 2026 alone, expanding Root's national agent network to over 15,000 appointed agents and 4,000 approved agencies.
Key Highlights
- Independent agents can get appointed and start selling policies within 24 hours.
- Root has appointed over 7,500 agents since the program launched in 2025.
- Approximately 2,400 agents were added in 2026 alone through the program.
- The program reduces traditional insurance carrier onboarding from weeks to a single day.
- Currently, 15,000+ independent agents are appointed with Root.
- Over 4,000 agencies are approved to sell Root policies.
- The program aims to lower barriers for small and mid-sized agencies to expand carrier access.
Price Impact
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