Root Report: 95% Drivers Want Behavior-Based Rates; Save Up to 28%

Root, Inc. released its "The Future of Car Insurance: A Consumer Demand Report," revealing widespread dissatisfaction with traditional, demographic-based car insurance pricing. The survey found that 95% of drivers desire rates based on their actual driving behavior, not proxies like age or credit scores. Root's proprietary data indicates that safe drivers switching to their behavior-based model can save up to 28% on premiums, highlighting a significant market opportunity for their technology-driven approach.