Eckrich Launches New Campaign & Andouille Smoked Sausage Link

Eckrich, a brand of Smithfield Foods, has launched the latest iteration of its national campaign, "The Sausage That Takes You Home," to celebrate grilling season. The campaign highlights the ease and bold flavor of Eckrich Smoked Sausage and introduces a reimagined Eckrich family. In conjunction with the campaign, Eckrich is launching its new Andouille Smoked Sausage Link, which will be available for limited distribution in April at select Midwest retailers, with broader availability in May.