Smithfield Research: 87% Patrons Say Meat Quality Defines Sandwich

Smithfield Culinary's new research reveals that meat quality and portion size are critical drivers of consumer satisfaction, perceived value, and restaurant recommendations for sandwiches ordered away from home. The survey of 2,000 U.S. consumers found that 87% believe deli meat quality can make or break a sandwich, and 78% are annoyed by skimped portions. These findings highlight a significant opportunity for foodservice operators to enhance sandwich menus by prioritizing expertly prepared meats, as emphasized by Smithfield Culinary's senior director of marketing.