SponsorshipAug 13, 2026, 08:06 AM
Smithfield's Eckrich Becomes Official Big Ten Conference Partner
AI Summary
Smithfield Foods' brand Eckrich announced a new partnership with the Big Ten Conference, becoming its Official Smoked Sausage and Deli Meat Partner. This collaboration expands Eckrich's long-standing support of college athletics across various sports, not just football. The brand will launch a new creative platform, "A House United," featuring campus tailgates and year-round activations, and will also collaborate with the College Football Playoff Foundation on six "Extra Yard for Teacher Makeovers" in K-8 schools within Big Ten university communities.
Key Highlights
- Eckrich named Official Smoked Sausage and Deli Meat Partner of Big Ten Conference.
- Partnership expands Eckrich's commitment across all Big Ten athletics, including football, basketball, and hockey.
- Launches new creative platform, "A House United," to celebrate Big Ten fan experiences.
- Activations include campus tailgates and participation in the Big Ten Network Tailgate Tour.
- Collaborates with College Football Playoff Foundation for six "Extra Yard for Teacher Makeovers" in K-8 schools.
- Aims to connect with fans through memorable game day experiences and community support.
Price Impact
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