StockWatch
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Beverages (Production/Distribution)
SponsorshipAug 11, 2026, 10:47 AM

Angry Orchard surprises rec softball team with Nick Swisher

AI Summary

Angry Orchard, a brand of The Boston Beer Company, launched a marketing campaign featuring baseball legend Nick Swisher. Swisher surprised the 'Sons of Pitches,' a New York City rec softball team on a 14-game losing streak, by joining them as an 'Angry Orchard Super Sub.' This initiative promotes the brand's message, 'Don’t Get Angry, Get Orchard,' encouraging consumers to find fun in frustrating moments with a cold cider.

Key Highlights

  • Angry Orchard launched a marketing campaign.
  • Baseball legend Nick Swisher joined as 'Angry Orchard Super Sub'.
  • Swisher surprised the 'Sons of Pitches' rec softball team.
  • The New York City team had a 14-game losing streak.
  • Campaign promotes the message 'Don’t Get Angry, Get Orchard'.
  • Content is available on Angry Orchard’s YouTube and social channels.