BOSTON BEER CO INC

Dogfish Head is announcing the highly anticipated return of its rare beer, Midas Touch, starting tomorrow. This beer-wine-mead hybrid, a recreation of a beverage enjoyed by King Midas, is brewed with barley, honey, white Muscat grapes, and saffron, and has an ABV of 9.0%. It will be available across select states and at Dogfish Head's Delaware locations. Midas Touch is part of the brewery's 'Ancient Ales' series, which aims to recreate historical beverages based on scientific evidence.

Angry Orchard, a brand of The Boston Beer Company, launched a marketing campaign featuring baseball legend Nick Swisher. Swisher surprised the 'Sons of Pitches,' a New York City rec softball team on a 14-game losing streak, by joining them as an 'Angry Orchard Super Sub.' This initiative promotes the brand's message, 'Don’t Get Angry, Get Orchard,' encouraging consumers to find fun in frustrating moments with a cold cider.

Dogfish Head, a Boston Beer Company brand, announced its inaugural Dog & Owner Lookalike Contest in New York City on August 26, 2026. The free event at Industry City will feature celebrity judges, photo opportunities, giveaways, and Dogfish Head craft beers and cocktails. Prizes include a year's supply of Dogfish Head products, a Delaware getaway, and dog treats from partners like Waggies by Maggie & Friends and BARK, with a raffle benefiting a local animal nonprofit.

Dogfish Head Craft Brewery, a Boston Beer Company brand, has partnered with CREEM Magazine to launch "Boy Howdy!", an American cream ale. This 5.5% ABV beer, inspired by CREEM's iconic mascot, is now available in 6-pack/12oz cans and on tap, with distribution expanding across the Mid-Atlantic. The collaboration also includes a line of limited-edition merchandise and a launch party in Philadelphia on August 28.

Boston Beer reported a net income of $51.6 million ($4.96 diluted EPS) for the thirteen weeks ended June 27, 2026. However, for the twenty-six weeks ended June 27, 2026, the company recorded a net loss of $93.7 million ($-8.99 diluted EPS), primarily due to a significant $192.6 million accrued litigation expense. Net revenue for the thirteen weeks decreased to $568.3 million from $587.9 million year-over-year, and for the twenty-six weeks, it decreased to $1.002 billion from $1.042 billion.

Boston Beer's Twisted Tea brand has launched a new, limited-edition 'Split Pack' 12-pack, designed to be easily divided into two six-packs for individuals going through a separation or divorce. The campaign includes a promotional giveaway where one purchaser will win $5,000 to assist with the costs associated with a split. The Split Pack is available starting today at Give Them Beer, with the giveaway entry period closing on August 4.

Truly Hard Seltzer, a brand of The Boston Beer Company, is offering a $5 million prize to one fan if the U.S. Men’s National Team wins this summer’s international soccer tournament. As the Official Hard Seltzer of U.S. Soccer, Truly is running this "Truly Believes" promotion as part of its "Drink Like a Believer" campaign. The campaign also includes new limited-edition products like the Star Squad Variety Pack and 12 Collectible City Cans, further engaging fans and promoting the brand.

Boston Beer Company's Sun Cruiser brand has announced a summer-long partnership with creator and TV personality Dylan Efron. The collaboration includes the launch of a limited-edition "Sun Cruiser x Dylan Efron Sunset Club Pack" featuring four of Dylan's favorite flavors. Additionally, Sun Cruiser will host two in-person fan experiences: a Sunset Run Club in New York City on July 8 and a beach volleyball event in California in August, aiming to encourage outdoor activities and brand engagement.

Samuel Adams' philanthropic program, Brewing the American Dream®, has announced Soul Mega as the 2026 winner of its prestigious Brewing & Business Experienceship. The Washington, DC-based craft beer company will receive exclusive mentorship from Samuel Adams founder Jim Koch, visit the Boston Brewery, collaborate on a specialty beer, and attend the Great American Beer Festival. This program, now in its 15th year, supports food and beverage entrepreneurs, having provided over $123 million in loans and coached more than 17,000 individuals since 2008.

Dogfish Head, a Boston Beer Company brand, has partnered with Rolling Stone to launch an exclusive, limited-edition American single malt whiskey. This 5-year-aged, 90-proof whiskey, crafted from a blend of 12 barrel types, will see only 900 cases produced and distributed in select states. The collaboration also includes a co-branded merchandise line and Dogfish Head's sponsorship of Rolling Stone's Stateside Music Festival.