BOSTON BEER CO INC

Boston Beer reported a net income of $51.6 million ($4.96 diluted EPS) for the thirteen weeks ended June 27, 2026. However, for the twenty-six weeks ended June 27, 2026, the company recorded a net loss of $93.7 million ($-8.99 diluted EPS), primarily due to a significant $192.6 million accrued litigation expense. Net revenue for the thirteen weeks decreased to $568.3 million from $587.9 million year-over-year, and for the twenty-six weeks, it decreased to $1.002 billion from $1.042 billion.

Boston Beer's Twisted Tea brand has launched a new, limited-edition 'Split Pack' 12-pack, designed to be easily divided into two six-packs for individuals going through a separation or divorce. The campaign includes a promotional giveaway where one purchaser will win $5,000 to assist with the costs associated with a split. The Split Pack is available starting today at Give Them Beer, with the giveaway entry period closing on August 4.

Truly Hard Seltzer, a brand of The Boston Beer Company, is offering a $5 million prize to one fan if the U.S. Men’s National Team wins this summer’s international soccer tournament. As the Official Hard Seltzer of U.S. Soccer, Truly is running this "Truly Believes" promotion as part of its "Drink Like a Believer" campaign. The campaign also includes new limited-edition products like the Star Squad Variety Pack and 12 Collectible City Cans, further engaging fans and promoting the brand.

Boston Beer Company's Sun Cruiser brand has announced a summer-long partnership with creator and TV personality Dylan Efron. The collaboration includes the launch of a limited-edition "Sun Cruiser x Dylan Efron Sunset Club Pack" featuring four of Dylan's favorite flavors. Additionally, Sun Cruiser will host two in-person fan experiences: a Sunset Run Club in New York City on July 8 and a beach volleyball event in California in August, aiming to encourage outdoor activities and brand engagement.

Samuel Adams' philanthropic program, Brewing the American Dream®, has announced Soul Mega as the 2026 winner of its prestigious Brewing & Business Experienceship. The Washington, DC-based craft beer company will receive exclusive mentorship from Samuel Adams founder Jim Koch, visit the Boston Brewery, collaborate on a specialty beer, and attend the Great American Beer Festival. This program, now in its 15th year, supports food and beverage entrepreneurs, having provided over $123 million in loans and coached more than 17,000 individuals since 2008.

Dogfish Head, a Boston Beer Company brand, has partnered with Rolling Stone to launch an exclusive, limited-edition American single malt whiskey. This 5-year-aged, 90-proof whiskey, crafted from a blend of 12 barrel types, will see only 900 cases produced and distributed in select states. The collaboration also includes a co-branded merchandise line and Dogfish Head's sponsorship of Rolling Stone's Stateside Music Festival.

Dogfish Head Cocktails, a brand of Boston Beer Company, introduced the "Secret Stash Cooler" for $99. This custom cooler features a hidden compartment to keep favorite drinks stashed away and is available on Dogfish Head's e-store and later at coastal Delaware locations, while supplies last. The company also highlighted its Vodka Cocktails Mix Pack and Tropical Cocktails Mix Pack, detailing various flavors crafted with real spirits and fruit juices.

Sun Cruiser, the official canned cocktail of the U.S. Open, is launching "Cruiser Caddies" at Shinnecock Hills this June. These caddies will roam the course in custom jumpsuits with retro beverage carts, distributing tokens for complimentary Sun Cruisers to 21+ fans, along with golf-viewing essentials. Additionally, two lucky fans each day will receive an upgrade to The 1895 Club, the U.S. Open's premier hospitality experience, which includes an all-inclusive package with Sun Cruisers.

Truly Hard Seltzer, the Official Hard Seltzer of U.S. Soccer, and U.S. Soccer have announced the renaming of Hoboken, New Jersey, to "Believe, USA" for the summer tournament. This designation establishes Hoboken as the capital of American soccer fandom, featuring the Truly Believe Bar pop-up. The initiative is part of Truly's "Drink Like a Believer" campaign, which also includes limited-edition product releases and a donation to the Hoboken Business Alliance.

Boston Beer Company's Sun Cruiser, a ready-to-drink spirits brand, has partnered with luxury golf lifestyle brand G/FORE to launch a limited-edition 17-piece apparel and accessories collection. The collaboration aims to blend G/FORE's bold style with Sun Cruiser's easygoing energy, offering items like polos, quarter-zips, hoodies, hats, and golf gloves. The collection is exclusively available on Sun Cruiser's e-store, targeting golf enthusiasts.