New LaunchJul 15, 2026, 08:02 AM
Boston Beer's Twisted Tea Launches 'Split Pack' with $5,000 Giveaway
AI Summary
Boston Beer's Twisted Tea brand has launched a new, limited-edition 'Split Pack' 12-pack, designed to be easily divided into two six-packs for individuals going through a separation or divorce. The campaign includes a promotional giveaway where one purchaser will win $5,000 to assist with the costs associated with a split. The Split Pack is available starting today at Give Them Beer, with the giveaway entry period closing on August 4.
Key Highlights
- Twisted Tea introduces the limited-edition 'Split Pack' 12-pack.
- The pack is designed to divide cleanly into two 6-packs, labeled 'Yours' and 'Mine'.
- One purchaser will win $5,000 to help with post-split expenses.
- Entry for the $5,000 giveaway is open through August 4.
- The Split Pack is available for purchase at Give Them Beer.
Price Impact
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