SponsorshipJun 26, 2026, 10:04 AM
Boston Beer's Truly Offers $5M Prize for U.S. Soccer Win
AI Summary
Truly Hard Seltzer, a brand of The Boston Beer Company, is offering a $5 million prize to one fan if the U.S. Men’s National Team wins this summer’s international soccer tournament. As the Official Hard Seltzer of U.S. Soccer, Truly is running this "Truly Believes" promotion as part of its "Drink Like a Believer" campaign. The campaign also includes new limited-edition products like the Star Squad Variety Pack and 12 Collectible City Cans, further engaging fans and promoting the brand.
Key Highlights
- Truly Hard Seltzer offers $5 million prize if U.S. Men's National Team wins.
- Promotion is part of the "Drink Like a Believer" campaign with U.S. Soccer.
- Fans can enter by posting on social media with #TrulyBelieves through July.
- Introduced Truly Star Squad Variety Pack featuring four new fruity flavors.
- Launched 12 Collectible City Cans, including 11 city-specific designs.
- Hoboken, NJ was temporarily renamed "Believe, USA" to kick off the campaign.
Price Impact
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