PartnershipJun 25, 2026, 09:07 AM
Boston Beer's Sun Cruiser Partners with Dylan Efron for Summer Campaign
AI Summary
Boston Beer Company's Sun Cruiser brand has announced a summer-long partnership with creator and TV personality Dylan Efron. The collaboration includes the launch of a limited-edition "Sun Cruiser x Dylan Efron Sunset Club Pack" featuring four of Dylan's favorite flavors. Additionally, Sun Cruiser will host two in-person fan experiences: a Sunset Run Club in New York City on July 8 and a beach volleyball event in California in August, aiming to encourage outdoor activities and brand engagement.
Key Highlights
- Sun Cruiser partners with creator and TV personality Dylan Efron for a summer campaign.
- Introduces a limited-edition "Sun Cruiser x Dylan Efron Sunset Club Pack."
- Pack features Dylan's four preferred flavors: Classic Iced Tea, Half & Half, Peach Iced Tea, and Classic Lemonade.
- Each 12 oz. serving contains 100 calories, 1g of sugar, and 4.5% ABV.
- Two in-person fan experiences are planned: a NYC Sunset Run Club on July 8 and a California beach volleyball event in August.
- The limited-edition pack is available for purchase at GiveThemBeer.com.
- Sun Cruiser is a spirits-based, ready-to-drink brand from The Boston Beer Company.
Price Impact
More from SAM