AwardApr 14, 2026, 09:31 AM
Super League Nominated for Webby Award for HI-CHEW Fortnite Campaign
AI Summary
Super League Enterprise, Inc. announced its nomination for Best Brand or Commerce Integration at the 30th Annual Webby Awards for its ‘HI-CHEW x Fortnite: Immerse Yourself in Flavor’ campaign. This campaign, developed with Carmichael Lynch, successfully transformed the HI-CHEW brand into a playable universe within Fortnite Creative, driving significant player engagement. The initiative delivered exceptional performance metrics, validating Super League's strategy for creating lasting, engaging brand experiences.
Key Highlights
- Nominated for Best Brand or Commerce Integration at the 30th Annual Webby Awards.
- HI-CHEW Fortnite campaign achieved over 3.87 million total plays.
- Campaign saw an 8,196 peak concurrent user count.
- Average session length was 28.32 minutes.
- Performance increased over 1,000% compared to non-branded alternatives.
Price Impact
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