Business UpdateJun 29, 2026, 01:45 PM
Tilray & BrewDog Expand £1M Bar Tab for Football Fans
AI Summary
Tilray Brands and its subsidiary BrewDog announced an expansion of their £1 million bar tab promotion. If Canada, England, or the United States reach the final of the 2026 international men's football tournament, fans can claim up to two free pints at participating BrewDog pubs and Tilray-owned brewpubs. The promotion aims to celebrate national pride and engage fans, with the bar tab activating on July 20, the day after the final match.
Key Highlights
- Promotion expanded to include Canada, alongside England and the US.
- £1 million bar tab to be activated if any of the three teams reach the final.
- Fans can claim up to two free pints per person at participating venues.
- Redemption requires wearing an eligible Canada, England, or US team jersey.
- Bar tab opens from July 20, the day after the final match.
- Participating venues include Tilray-owned BrewDog pubs and other Tilray brewpubs.
- Excludes franchised BrewDog bars, Ohio BrewDog, and Oregon Tilray brewpubs due to local laws.
Price Impact
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