PartnershipMay 5, 2026, 12:00 PM
Vita Coco Partners with INTENNSE Tennis League as Exclusive Hydration Partner
AI Summary
The Vita Coco Company announced a new partnership with INTENNSE, a co-ed professional tennis league, making Vita Coco the exclusive electrolyte beverage partner for the 2026 season. This collaboration will provide on-site hydration, product sampling, and brand activations for players, fans, and event partners. Vita Coco will also be integrated into INTENNSE's live-stream, digital, and in-venue experiences, enhancing brand visibility and player hydration.
Key Highlights
- Vita Coco named exclusive electrolyte beverage partner for INTENNSE's 2026 season.
- Partnership includes on-site hydration support, product sampling, and brand activations.
- Vita Coco will be integrated into INTENNSE's live-stream, digital, and in-venue experiences.
- The alliance will feature match-night activations, sampling, and a dedicated Vita Coco Night.
- Players, coaches, and ball keepers to receive ongoing product support.
- INTENNSE 2026 season runs from June 5 through Championship Weekend (July 31–August 1).
Price Impact
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