Active Clothing Co. Secures Pan-India Distribution Rights for 4 Brands

Active Clothing Co Ltd has entered into an arrangement for the Pan-India distribution of four globally recognized brands: Levi’s, Nike, Jordan Kids, and Ben Sherman Men’s. This will be achieved through Shop-in-Shop formats at Multi-Brand Stores across India. The company has signed distribution rights with Apparel Group, the authorized licensee for these brands in the Indian market. This strategic move marks a significant expansion from its regional operations in Upper North India to a nationwide distribution and retail platform. The new venture is projected to generate an additional revenue of approximately ₹100 crore over the next 3-4 years, contingent on market conditions, store expansion, and execution.