Investment8 Oct 2025, 04:06 pm
Aditya Birla Capital Accelerates AI-First Strategy with Enterprise-wide Innovations
AI Summary
Aditya Birla Capital Limited, one of India’s leading diversified financial services companies, announced the launch of a suite of AI-powered features and innovations on its flagship omnichannel D2C platform - ABCD at the Global Fintech Fest 2025. The company, an early adopter of AI, set up an enterprise-wide Gen AI Centre of Excellence in 2023 and deployed over 22 live Gen AI use-cases in 18 months, driving growth, productivity, engagement, and experience. The new features and innovations aim to simplify finance, deliver hyper-personalized, intelligent, and seamless customer experiences, and unlock sustainable, long-term growth across businesses.
Key Highlights
- Aditya Birla Capital is an early adopter of AI and has set up an enterprise-wide Gen AI Centre of Excellence in 2023.
- The company deployed over 22 live Gen AI use-cases in 18 months, driving growth, productivity, engagement, and experience.
- The new features and innovations aim to simplify finance, deliver hyper-personalized, intelligent, and seamless customer experiences.
- Aditya Birla Capital has launched Gen AI Assist tools like Sales Assist, Service Assist, Audit Assist, and Marketing Assist.
- The company has launched 7 AI-powered features on its ABCD platform called SimpliFi, Personal Finance Assistant.