Aditya Birla Fashion and Retail Invests INR 42.38 Cr in Wrogn Private Limited

Aditya Birla Fashion and Retail Ltd (ABFRL) announced a further capital investment in Wrogn Private Limited through a combination of primary infusion and secondary transaction by Aditya Birla Digital Fashion Ventures Limited (ABDFVL). ABDFVL, a wholly owned subsidiary of ABFRL, acquired an additional 2.53% stake in Wrogn for approximately INR 6.57 Cr and made a primary infusion of INR 35.81 Cr through subscription of Optionally Convertible Redeemable Preference Shares (OCRPS). Wrogn, incorporated in 2012, is engaged in the business of manufacturing, marketing, and distribution of fashion apparel, footwear, and accessories under the brand 'Wrogn'. The company's revenue for the last three years is INR 223.23 Cr. (FY25), INR 243.75 Cr. (FY24), and INR 344.31 Cr. (FY23).