New Launch16 Sept 2025, 11:01 pm
Aditya Birla Fashion and Retail Ltd Launches OWND! - A New Brand for Gen Z
AI Summary
Aditya Birla Fashion and Retail Ltd (ABFRL) has announced the launch of OWND!, a new fashion brand designed for India's Gen Z and youthful, trend-conscious consumers. The launch includes a new brand name, new identity, contemporary shop layouts, and trend-driven products. OWND! is inspired by youth culture and aims to spark conversations and empower the youth to own every moment with their unmistakable charisma. ABFRL plans to convert existing StyleUp stores into OWND! and expand its footprint to 100 stores by the end of this financial year.
Key Highlights
- Aditya Birla Fashion and Retail Ltd launches a new brand, OWND!, for Gen Z
- OWND! is designed for India's Gen Z and youthful, trend-conscious consumers
- The launch includes a new brand name, new identity, contemporary shop layouts, and trend-driven products
- ABFRL plans to convert existing StyleUp stores into OWND! and expand its footprint to 100 stores by the end of this financial year
- OWND! is inspired by youth culture and aims to spark conversations and empower the youth