Aditya Birla Money Ltd Launches Next-Generation Web Trading Platform 'ELEVATE'

Aditya Birla Money Limited has announced the launch of its new web trading platform, ELEVATE, which will replace ABTrade and ABTradelite. The new platform, equipped with modern technology architecture, will offer a seamless, intuitive, and highly efficient trading experience for all users. It allows customers to invest in various financial instruments, including stocks, mutual funds, IPOs, ETFs, derivatives, and commodities. The existing trading apps, Mobile Invest and Tradelite, will be discontinued from March 31, 2025, and existing users from Mobile Invest will be seamlessly migrated to the new Elevate app. ELEVATE will provide a seamless trading experience with all required functionalities, such as onboarding, login with 2FA, real-time watchlist data, swift order placement, easy funds transfer through multiple payment modes, market data, live positions, and holdings data.