Affle 3I Ltd Granted 15th Patent in US for Innovative Advertisement Exposure Tracking Method

Affle 3I Ltd, formerly known as Affle (India) Limited, has been granted another patent in the US, making it the 15th patent for the company. The new patent, titled 'Method and system to encode user visibility count', introduces a smart and efficient way to track and count how often users are exposed to advertisements. This technology uses probabilistic encoding and algorithmic hashing functions to estimate advertisement exposure frequency across various connected devices, especially impactful in Connected TV (CTV) where direct user interaction/click is limited. It also enables encoding across a range of digital ecosystems including IoT, Virtual Reality and Augmented Reality. This innovation enhances targeting accuracy, campaign performance and overall impact of the company's CPCU model. It enables precise evaluation of users' awareness/visibility and helps optimize media spends by identifying high-value audience segments, while reducing spends on oversaturated or low-engagement user segments. It improves ad engagement rates and ROI by targeting users with lower ad exposure, who are more likely to interact and convert. Its low-memory, low-compute design supports scalable ad delivery even in constrained resource environments, offering computing cost benefit as well. This patent is a testament to Affle 3I Ltd's continued focus on developing innovative technologies that deliver greater transparency and drive high-impact user conversions for advertisers globally.