Affle 3I Ltd Granted Another Patent in India for Fraud Intelligence in Digital Advertising Ecosystem
Affle 3I Ltd has been granted a patent in India for a method and system that establishes a decentralized repository of fraudulent IP addresses and publishers utilizing blockchain technology. This patented technology strengthens the Company's conversion-driven CPCU model and enhances the efficiency, authenticity, and future-readiness of its AI-powered consumer platform stack. The patent's subject area involves capturing and analyzing real-time and historical ad interaction data, identifying potentially fraudulent IP addresses, device IDs, device types, and publishers, and enabling their classification into shared blacklist/whitelist repositories for coordinated fraud mitigation. This grant brings the Company's total unique patents to 18 out of a portfolio of 39 unique patents with over 300 unique patent claims as of date.
Key Highlights
- Affle 3I Ltd has been granted another patent in India for a method and system that establishes a decentralized repository of fraudulent IP addresses and publishers utilizing blockchain technology.
- This patented technology strengthens the Company's conversion-driven CPCU model and enhances the efficiency, authenticity, and future-readiness of its AI-powered consumer platform stack.
- The patent's subject area involves capturing and analyzing real-time and historical ad interaction data, identifying potentially fraudulent IP addresses, device IDs, device types, and publishers, and enabling their classification into shared blacklist/whitelist repositories for coordinated fraud mitigation.
- This grant brings the Company's total unique patents to 18 out of a portfolio of 39 unique patents with over 300 unique patent claims as of date.
- The new patent further builds upon the Company's previously granted IPs that collectively strengthen the quality and effectiveness of its conversion-driven CPCU model.
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