Affle 3I Ltd Granted Another Patent in the US for Fraud Detection in Advertisement and Online Commerce

Affle 3I Ltd has been granted a new patent in the US, expanding its tech IP portfolio and enhancing its conversion-driven CPCU model. The patent, titled 'Method and System for Hardware and Software Based User Identification for Advertisement Fraud Detection', introduces a smart framework for detecting digital advertisement and online commerce fraud. The system uses a combination of hardware and software level data to distinguish genuine human actions from bot-initiated or manipulated activity, and employs supervised & unsupervised machine learning to adapt to continuously evolving fraud patterns. This is the 16th patent granted to Affle, reinforcing its commitment to building secure, transparent, and high-impact advertising technologies.