Affle 3I Ltd Granted Indian Patent for Fraud Detection

Affle 3I Ltd has announced the grant of an Indian patent for a "Method and system for click-to-install behavior based detection of fraud." This patent, previously granted in the US, utilizes machine learning models to analyze real-time click-to-install behavioral patterns, identifying fraudulent publisher activity and bot traffic. The technology processes device, application, and user behavior data to distinguish genuine human engagements from non-human interactions. This strengthens the company's AI-powered Consumer Platform Stack, protecting advertiser ROI and the integrity of its CPCU business model. Affle 3I's IP portfolio now includes 18 unique patent grants out of 39 filed patents, with approximately 300 enforceable patent claims.