Affle 3I Ltd Granted Two Patents in India, Strengthening Its IP Portfolio

Affle 3I Ltd has been granted two patents in India, which were earlier granted to the Company in the US. The first patent, 'Method and system for application installation and interaction during a podcast', enables app installs and user engagements within audio streams such as podcasts leading to voice and gesture-based interactions to drive conversions beyond the traditional screen-based consumer touchpoints. The second patent, 'Method and system for application installation and detection of fraud in advertisement', strengthens the Company's ability to detect and prevent app install fraud by using advanced machine learning techniques. These grants further build upon the Company's previously granted IPs, enhancing the quality of its conversion-driven marketing for advertisers and fortifying its AI-powered consumer platform stack.