Affle Acquires AdColony Assets from DT for Consumer Platform

Affle 3i Ltd announced the strategic acquisition of select AdColony technology assets, including SDKs, tech platform, and brand name, from DT (formerly Digital Turbine). This acquisition aims to bolster Affle's Consumer Platform tech stack, expand its global reach, and enhance its AI-powered capabilities for delivering premium consumer conversions. The deal aligns with Affle's 10X growth strategy and is expected to drive greater ROI for advertisers and publishers. DT will use the proceeds to focus on its core media and distribution platforms. This move strengthens Affle's IP portfolio and its differentiated CPCU business model.