Partnership12 Sept 2024, 02:37 pm
Affle (India) Ltd Granted 11th Patent in US for User Identification in Digital Advertising
AI Summary
Affle (India) Ltd has been granted another patent in the US, the 11th out of its total IP portfolio of 36 Patents. The patent, titled 'Computer implemented method for partner pixelling for user identification', aims to optimize user identification for digital advertising. This system allows for assigning a unique identifier to each user, improving page load times, enhancing webpage security, and delivering advertisements more efficiently. This grant fortifies Affle's previously granted IPs that enhance the quality of conversions-driven marketing for advertisers.
Key Highlights
- Affle (India) Ltd has been granted its 11th patent in the US.
- The patent is titled 'Computer implemented method for partner pixelling for user identification'.
- The system aims to optimize user identification for digital advertising, assigning a unique identifier to each user.
- The system improves page load times, enhances webpage security, and delivers advertisements more efficiently.
- This grant fortifies Affle's previously granted IPs that enhance the quality of conversions-driven marketing for advertisers.