New Launch5 Nov 2024, 09:46 pm
ABD Launches Luxury Blended Malt Scotch Whisky 'ARTHAUS' in India
AI Summary
Allied Blenders and Distillers Ltd (ABD) has announced the launch of its luxury product, ARTHAUS Blended Malt Scotch Whisky. The whisky is a blend of premium Single Malts sourced from the Highlands and Speyside regions of Scotland. The name ARTHAUS is inspired by the geometric minimalism of the Bauhaus movement. The brand architecture encompasses a diverse array of artistic techniques and advanced multi-dimensional technology. The product is priced at Rs. 4,800 for a 750 ML bottle and is currently available in Mumbai and Pune, with plans to expand to other key markets.
Key Highlights
- ABD launches its luxury product, ARTHAUS Blended Malt Scotch Whisky.
- The whisky is a blend of premium Single Malts sourced from the Highlands and Speyside regions of Scotland.
- The name ARTHAUS is inspired by the geometric minimalism of the Bauhaus movement.
- The brand architecture encompasses a diverse array of artistic techniques and advanced multi-dimensional technology.
- The product is priced at Rs. 4,800 for a 750 ML bottle and is currently available in Mumbai and Pune.