
ABD Maestro Launches AODH IRISH Whiskey, Enters Fastest Growing Segment in India
ABD Maestro Pvt. Ltd., the super-premium and luxury spirits subsidiary of Allied Blenders & Distillers (ABD), has launched AODH IRISH Whiskey in India, marking a strategic entry into one of the fastest growing segments in the country. Co-founded by Superstar Ranveer Singh, ABD Maestro is focused on creating world-class brands for both Indian and global audiences. AODH Irish Whiskey, defined by taste and crafted for stories, is a strategic step forward in shaping the super-premium spirit's portfolio. The whiskey, with a bright gold hue and subtle coppery glints, offers a smooth and silky palate with an elegant, lasting finish. The launch in Haryana, followed by Maharashtra, Goa, West Bengal, Karnataka, Delhi, and key markets of North India, is a testament to ABD Maestro's agile thinking and future-ready portfolio strategy.
Key Highlights
- ABD Maestro launches AODH IRISH Whiskey in India, marking a strategic entry into a fast-growing segment.
- AODH Irish Whiskey is defined by taste and crafted for stories, resonating with contemporary palates.
- The launch is a strategic step forward in shaping ABD Maestro's super-premium spirit's portfolio.
- AODH Irish Whiskey offers a smooth and silky palate with an elegant, lasting finish.
- The whiskey will be launched in Haryana, Maharashtra, Goa, West Bengal, Karnataka, Delhi, and key markets of North India.