ICONiQ White Named World's Fastest Growing Millionaire Whisky

Allied Blenders and Distillers Limited (ABD) has achieved global recognition for its ICONiQ White Whisky, named the world's fastest-growing millionaire whisky brand for the third consecutive year in Drinks International's Millionaires' Club 2026 report. ICONiQ White also ranked as the second fastest-growing spirits brand globally. The brand has more than doubled its volumes annually since 2023 and achieved over 1 million cases in monthly sales in May 2026. ABD's flagship brand, Officer's Choice Whisky, ranked 7th globally among spirits and 3rd among whiskies, while Sterling Reserve Whisky also maintained its position in the top 25 millionaire whisky brands. This sustained recognition highlights ABD's strong portfolio and growing global relevance.