New Launch23 Mar 2026, 10:48 am
ICONiQ White Whisky Makes History: World’s Fastest Growing Millionaire Spirits Brand Crosses 10 Million Cases Milestone
AI Summary
Allied Blenders and Distillers Limited (ABD) reports a historic milestone as its flagship brand, ICONiQ White International Grain Whisky, surpasses the 10 million cases in FY26. Launched in 2022, ICONiQ White Whisky has shown one of the fastest growth trajectories within the Prestige & Above segment. The brand has been recognized as the fastest growing millionaire spirits brand in the world for two consecutive years. ICONiQ White Whisky is now available in Canteen Stores Department (CSD) and has an international presence in multiple overseas markets.
Key Highlights
- ICONiQ White Whisky surpasses 10 million cases in FY26
- One of the fastest growth trajectories within the Prestige & Above segment
- Recognized as the fastest growing millionaire spirits brand in the world for two consecutive years
- Now available in Canteen Stores Department (CSD)
- Expanding international footprint with presence in multiple overseas markets