New Launch11 Mar 2025, 09:17 pm
ICONiQ White Whisky Surges Past 50 Lakh Cases in FY24-25, Reinforcing Its Position as a Fastest-Growing Global Brand
AI Summary
Allied Blenders and Distillers Limited (ABD) reports a significant milestone that its flagship brand, ICONiQ White Whisky, has surpassed 50 Lakh or 5 million cases in FY24-25. Launched in September 2023, ICONiQ White Whisky has gained momentum in the Prestige & Above segment, driven by its contemporary product design and strong consumer demand. The brand recorded 3.2 Lakh cases in FY22-23 and 22.7 Lakh cases in FY23-24, earning recognition as the fastest-growing spirits brand in the world for 2023. ICONiQ White Whisky's success is further reinforced by its multiple international accolades, highlighting its superior craftsmanship.
Key Highlights
- ICONiQ White Whisky surpasses 50 Lakh cases in FY24-25
- Brand sells 50 lakh or 5 million cases in just 344 days of its second year of national launch
- ICONiQ White Whisky's unprecedented growth strengthens ABD’s position in Prestige & Above spirits’ segment
- Brand recognized as the fastest-growing spirits brand in the world for 2023
- ICONiQ White Whisky secures multiple international accolades