New Launch11 Nov 2025, 09:14 am
Powerhouse Ranveer Singh Unveils RANGEELA Vodka - A New Contemporary Indian Vodka by ABD Maestro
AI Summary
ABD Maestro Pvt. Ltd., the super-premium and luxury spirits subsidiary of Allied Blenders and Distillers Limited, has announced the launch of its homegrown RANGEELA Contemporary Indian Vodka. Conceptualized by cultural catalyst Ranveer Singh, who also serves as the Co-Founder and Creative Partner at ABD Maestro, RANGEELA aims to redefine how contemporary India experiences vodka with its smooth, versatile character and distinct sensibility.
Key Highlights
- Rapid premiumisation driving the growth of India’s vodka category, with young adults as the primary consumers.
- RANGEELA vodka is triple distilled and platinum chill-filtered for exceptional smoothness.
- RANGEELA is about having a bold and expressive spirit - unfiltered, vibrant, unapologetically filmy and masaledaar.
- RANGEELA vodka enhances the smoothness of your favourite cocktails and is available in Maharashtra, Goa, West Bengal, and markets of North India.
- ABD Maestro markets various brands including Arthaus Blended Malt Scotch Whisky, Zoya Special Batch Gin, Woodburns Contemporary Indian Malt Whisky, Pumori Small Batch Gin, Segredo Aldeia Café and White Rums, and Russian Standard Vodka in India.