Business Update1 Jul 2026, 04:00 pm
Amagi FAST Viewing Hours Up 55% YoY Amid Metadata Challenges
AI Summary
Amagi's June 2026 AIRTIME Report reveals a 55% year-over-year increase in global FAST viewing hours, reaching 6,500 channel deliveries. Ad impressions also grew by 53%. LATAM showed the strongest regional growth with a 190% rise in viewing hours. The report highlights 'metadata friction' as a major operational challenge, with 86% of surveyed practitioners citing reformatting metadata as their biggest drag and 86% stating poor metadata costs them money through lost ad revenue and weaker discovery. Kids emerged as the highest-growth genre. Amagi emphasizes operational precision and improved metadata as the next competitive edge in the FAST market.
Key Highlights
- Global FAST viewing hours surged 55% YoY, with ad impressions up 53%.
- LATAM region experienced exceptional growth (190% HOV), while Kids genre led genre growth.
- Metadata issues are a significant operational drag, costing revenue and impacting discovery.
- AI is expected to play a larger role in metadata generation within three years.
- Operational precision and metadata quality are identified as key competitive advantages.
Price Impact
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