Anoki and Amagi Bring Scene-Level Intelligence to In-Content CTV Ads

Anoki and Amagi have announced the launch of In-Scene Ads powered by Anoki ContextIQ™ across Amagi’s portfolio of in-content ad formats for Free Ad-supported Streaming TV (FAST). This collaboration integrates Anoki’s ContextIQ™, the industry-leading multimodal AI platform, with Amagi’s THUNDERSTORM server-side ad insertion (SSAI) solution to offer a seamless, non-disruptive way for advertisers to engage viewers during the scenes that matter most at scale. The new offering is first available across Amagi-powered FAST channels and streaming apps. The industry response has been positive, with Dentsu being the first partner to utilize ContextIQ In-Scene Ads in a campaign.