
New Launch25 Mar 2025, 11:02 pm
Ambo Agritec Expands FMCG Presence with 30 New Retail Stores and D2R Depots
AI Summary
Ambo Agritec Ltd. has undertaken a series of strategic initiatives to expand its presence in the fast-moving consumer goods (FMCG) segment. The company has entered into a Master Franchise Agreement with Fleet Labs Technologies Private Limited for the launch of 30 new Apna Mart retail stores by June 2025, primarily focused on Tier II and Tier III cities in West Bengal. Ambo Agritec is also launching 9 new depots under its Direct-to-Retail (D2R) distribution model, with an expansion target of 20 depots by September 2025. The company is also expanding its FMCG product portfolio by entering the Extruded Snacks, Namkeen, and Bakery categories under the Ambo brand.
Key Highlights
- Launch of 30 new Apna Mart retail stores by June 2025
- Expansion of Direct-to-Retail (D2R) distribution model with 9 new depots and a target of 20 by September 2025
- Entry into high-growth FMCG categories: Extruded Snacks, Namkeen, and Bakery