New Launch3 Sept 2025, 06:51 pm
APAR Industries renews Endorsement Agreement with Sonu Sood as Brand Ambassador for Cable and Wire Products
AI Summary
APAR Industries Limited has renewed the Endorsement Agreement with Mr. Sonu Sood, a renowned film Actor, for the endorsement of the Company’s Cable and Wire Products as Brand Ambassador. The agreement has been renewed with Everest Brand Solutions Private Limited for availing performance services of the Artist. The agreements were entered in the ordinary course of business and will be in effect until March 31, 2026. The agreements did not contain any clauses related to Nominee Directors or potential conflict of interest.
Key Highlights
- APAR Industries renews Endorsement Agreement with Sonu Sood until March 31, 2026
- Sonu Sood to continue as Brand Ambassador for APAR Industries' Cable and Wire Products
- Agreement renewed with Everest Brand Solutions Private Limited for performance services
- No clauses related to Nominee Directors or potential conflict of interest in the agreements
- Renewal is not a related party transaction and is done at arm's length