Flurys Opens First Standalone Cafe in Gurugram
Apeejay Surrendra Park Hotels Limited's iconic bakery and confectionery brand, Flurys, has expanded its presence in North India by opening its first standalone café in Gurugram's Galleria Market. This launch marks a significant step in the brand's regional growth strategy, with plans for additional tea rooms and cafés across Delhi and other North Indian cities. Founded in 1927, Flurys is known for its Swiss-inspired patisserie and classic confections. The new 16-seater café will operate 24 hours, offering signature items like the Rum Ball and Nolen Gur Crème Brûlée, alongside a diverse beverage menu. This expansion aims to introduce the brand's heritage and hospitality to a new demographic while maintaining its authentic character.
Key Highlights
- Flurys, a nearly century-old brand, opens its first standalone café in Gurugram.
- Expansion into North India includes plans for more outlets in Delhi and beyond.
- The new café offers signature confections, classic pastries, and a 24-hour service model.
- This move is part of Apeejay Surrendra Park Hotels' strategy to grow Flurys' regional footprint.
Price Impact
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