New Launch20 May 2025, 06:32 pm
Associated Alcohols & Breweries Launches Premium Blended Malt Whisky 'Hillfort' in Maharashtra
AI Summary
Associated Alcohols & Breweries Limited (AABL) has announced the availability of its premium blended malt whisky 'Hillfort' in the State of Maharashtra, a significant market for the Indian Made Foreign Liquor (IMFL) industry. The Company plans to introduce additional proprietary products as part of a phased pan-India expansion strategy. Maharashtra accounts for over 10% of national IMFL demand and records annual sales of ~35 million cases. The state's premium consumer base and high per capita liquor consumption in urban centres make it a strategic addition to AABL’s growing market footprint.
Key Highlights
- Associated Alcohols & Breweries Limited has launched its premium blended malt whisky 'Hillfort' in Maharashtra.
- Maharashtra is a significant market for the Indian Made Foreign Liquor (IMFL) industry, accounting for over 10% of national IMFL demand.
- The Company plans to introduce additional proprietary products as part of a phased pan-India expansion strategy.
- Maharashtra records annual sales of ~35 million cases, making it a strategic addition to AABL’s growing market footprint.
- The launch of 'Hillfort' in Maharashtra marks a significant step in AABL’s journey of premiumisation and geographical expansion.