Ather Energy to Unveil New Mass-Market Scooter on Aug 29

Ather Energy announced its fourth annual Community Day event, scheduled for August 29, 2026, in Bengaluru. The event's theme is "A New Dawn of Magic," and it will feature the unveiling of the company's first scooter from its new EL platform. This launch signifies Ather's entry into the mass-market scooter segment, targeting the ₹1 lakh to ₹1.25 lakh price range. The EL platform is Ather's next-generation vehicle architecture designed for versatility and scalability, intended to underpin future product lines. The event will also showcase innovations in technology, charging, and the ecosystem to enhance the ownership experience. Ather Community Day has grown into a significant automotive and technology event, bringing together owners, enthusiasts, and partners.