Bartronics India Gets Board Nod to Acquire 51% Stake in Farm to Commerce Player AYOU

Bartronics India Limited has received Board approval for a strategic 51% investment in AYOU, the fresh produce brand operated by Shree NagaNarasimha Pvt. Ltd. (SNN), a Bengaluru-based organised fresh produce aggregation and processing company. This move marks Bartronics’ formal entry into structured agri trade under Project Avio Agritech, and strengthens its presence across the fresh produce value chain. AYOU aggregates fruits and vegetables directly from farmers, FPOs, mandis and collection centres, undertakes grading and processing, and supplies leading quick commerce and modern retail platforms. The company currently works with Blinkit, Zepto, Swiggy Instamart, BigBasket, Ninjacart, More Retail and other organised retail partners, serving as a reliable supply partner in the fast-growing quick commerce ecosystem. Based in Bengaluru, AYOU operates a 6,000 sq. ft. processing and grading facility with capacity of up to 900 tonnes per month, supported by sourcing hubs and collection centres across multiple agri belts. Bartronics’ investment is expected to unlock expansion across aggregation volumes, processing capacity and trade cycles, enabling the addition of new SKUs and higher-margin processing-led categories. Beyond domestic growth, Bartronics and AYOU are jointly evaluating export-led opportunities, with Dubai being assessed as a strategic base for agri exports, particularly for premium fruits and vegetables. The companies are also exploring the possibility of selective imports of dry fruits and exotic produce into India, creating a two-way agri trade corridor. Singapore and other international markets are under evaluation as part of the longer-term roadmap.