Airtel and Google Collaborate to Advance Spam Protection in India With Secure RCS Messaging

Bharti Airtel and Google have announced a collaboration to offer a secure and engaging messaging experience for millions of users in India. By combining Airtel’s network intelligence with Google’s Rich Communications Services (RCS) platform and spam filtering, users get to experience RCS messaging with high-quality photo/video and interactive elements like message reactions. Airtel has, to date, blocked a staggering 71 billion spam calls and 2.9 billion spam SMSes, leading to a 68.7% decrease in financial losses. However, a protection gap exists within the digital ecosystem, with many non-telco communication platforms and standalone apps lacking safety standards. This partnership between Airtel and Google aims to bridge that gap, extending telecom-grade safeguards to the modern messaging experience. The solution will enable brands to build deeper engagement with their customers who will feel safer and in more control.