Birla Cable Ltd Appoints Nedia Enterprises Inc., USA for Distribution and Marketing in Americas

Birla Cable Ltd has appointed Nedia Enterprises Inc., USA ('Nedia Fiber') for the distribution and marketing of its products in the Americas, including the United States, Canada, Mexico, Central and South America. The agreement is international and has a duration of three years, which can be extended. Nedia Fiber is a specialized distributor in the telecommunications and data centre industry with a strong operational presence in the USA. This strategic alliance aims to expand Birla Cable's market presence in the Americas.