Blue Star Launches Comprehensive Range of 150 Room AC Models, Plans to Fortify Position in Smart Wifi and Heavy Duty AC Segments

Blue Star Limited has launched a comprehensive range of 150 models of Room ACs for the upcoming summer season. The lineup features inverter, fixed speed, and window ACs, addressing the needs of every consumer segment across all price points. The Company has launched a slew of products, leveraging its manufacturing, R&D and innovation capabilities to introduce new, differentiated and best-in-class ACs. The new range includes an elaborate range of nearly 40 models of Smart Wifi ACs which have unique and smart features such as ‘Customised Sleep’, Voice Command Technology, and Energy Management feature. The newly launched ACs are equipped with various powerful features like ‘Al Pro+’, ‘Defrost Clean Technology’, ‘Turbo Cool’, ‘Convertible 6- in-1 cooling’, and Nano BluProtect Technology. Blue Star’s ‘Super Energy-Efficient ACs’ feature a unique Dynamic Drive Technology to achieve enhanced energy efficiency with optimised cooling. The Company offers a lifetime warranty on the inverter compressor, a 5-year warranty on the PCBs and easy financing options for its products. Blue Star aims to achieve a market share of 14.3% by FY26 in the Room ACs segment. The Company is making strong strides in e-commerce and modern trade channels, investing in in-store demonstrators to drive sales and using targeted online and offline promotions to boost offtake across all market segments. It is also expanding its distribution network, particularly in the north. With its ‘Gold Standard Service’ and technical expertise, Blue Star differentiates itself through a network of over 2,100 service centers and more than 150 service vehicles, ensuring accessible and reliable after-sales support nationwide.