Bodhi Tree Multimedia Secures Assam Govt Digital Content Platform Mandate
Bodhi Tree Multimedia Ltd. has secured a strategic mandate from the Government of Assam to develop, launch, and manage the state's official digital content platform. This project marks a significant shift for the company from content production to a technology-enabled media infrastructure player. The platform will host regional entertainment, cultural programming, heritage content, and creator-led stories, accessible across mobile, web, and TV. Bodhi Tree will manage development, content strategy, monetization, and operations, leveraging its content expertise and a partnership with Mogi OTT, powered by Google Cloud. This initiative diversifies Bodhi Tree's business model towards platform ownership and recurring revenue, potentially serving as a scalable template for other states.
Key Highlights
- Secured mandate from Government of Assam for digital content platform.
- Transitions company towards platform ownership and recurring revenue.
- Leverages content expertise with technology infrastructure (Mogi OTT, Google Cloud).
- Positions company in growing digital public infrastructure and regional content economies.
- Potential for replication across other Indian states.
Price Impact
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