FirstCry Expands 'Qwik' Delivery Service to Bengaluru, Pune, and Hyderabad

FirstCry, India’s largest multi-channel, multi-brand retailing platform for Mothers’, Babies’, and Kids’ products, has announced the expansion of its ‘Qwik’ delivery service across select pincodes in Bengaluru, Pune, and Hyderabad. The service promises delivery of a wide range of baby and kids' products in less than 3 hours. The company is leveraging its existing modern store network and RocketBees, a tech-enabled asset-light logistics initiative, to enable quicker fulfilment of orders. The model, which was launched in December 2025, has already seen strong traction and is expected to deliver around 60,000 orders via the Qwik network in March 2026 alone. Following this rollout, FirstCry plans to expand the Qwik service to other pincodes in these three cities and to Delhi NCR, Ahmedabad and Chennai in the next phase.